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Trademark selection

Selection

Trademark

If the eyes are the mirror of the soul, then the trademarks are the mirror of the Company.


Have you already chosen your trademark?

We all perfectly know how much effort is required to design and select the perfect trademark for your Company.
The name represents the recognition of the identity. To be called means to be recognized and your trademark will immediately identify you, who you are, your story and the quality you offer. Your trademark must appeal to the interest of your main target, as well as guide your customers’ choices by making them prefer your product over your competitors’ ones

We bet you have already thought of every aspect of your brand identity. You may have hired a graphic designer or may have thought of an original distinctive sign.
You may have thought of every detail but there is still the chance the mark sign/design/word you have chosen might not be accepted as a trademark by Law as not all the marks are eligible to be registered. Also, your trademark may be classified as “weak” i.e. with no distinctive aspects.

Our services


We will guide you step by step: our goal is avoid wasting time and money over a potentially damaging project that will not represent properly your Business. That is why, we will offer you a preliminary assessment on the registrability of your trademark for free. We can assist you in order to make your trademark “stronger” or eligible to be registered.

On the opposite, if the trademark you chose is valid to be correctly registered, we can assist you with a trademark search in order to check either if there are similar ones filed or registered trademarks for the same or similar categories. This is really important to avoid litigations which would result in higher costs and poorly targeted investments.

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