Once you have chosen your trademark, what you should know before taking any action is if there are already existing identical or similar registered trademarks in the territory you would like to protect your trademark in, and if those are registered for the same classes of products and services.
If you decide to file an application without a trademark search, you risk to receive an opposition against your trademark by the owner of an existing trademark. You may also risk a rejection of your application will be rejected by the competent Trademark Office.
This can be a way for you to avoid higher costs arising from the eventual litigation or opposition as well as the cancellation of your application.
By then, if you have already made investments in marketing, websites, communication or promotional activities, you are going to waste it all.
